Re-invent, rethink and re-define what is possible

About us

A trusted partner of governments, businesses and NGOs around the world, WRAP uses its expertise and evidence to create a world where we use resources sustainably.
We work with
167
organisations
We work in over
20
countries

Who we are

Our ambition

We work with governments, businesses and NGOs to create a world that is sustainable.

Our mission is to accelerate the move to a sustainable, resource-efficient economy through:
  • Re-inventing how we design, produce and sell products through product and process innovation and supply chain collaboration.
  • Rethinking how we use and consume products through consumer campaigns and enabling collaborative change by businesses.
  • Re-defining what is possible through recycling and re-use through market and infrastructure development and improved collections.

The challenge

It would require the resources of nearly three Earth-sized planets for future populations to consume at the rate we currently do in Europe.

We want to protect the well-being of future generations by driving a step change in how we use the Earth’s resources. To do this we need to move away from a make-use-dispose linear economy to a more resource-efficient, circular economy.

We drive change in areas where we can make the biggest difference in terms of carbon emissions, water use and waste, particularly:

  • Food waste
  • Sustainable products
  • Sustainable plastics
  • Recycling

Delivering UN Sustainable Development Goals

Our research and expertise helps deliver UN Sustainability Goals 12.3 and 12.5.

12.3

By 2030, halve per capita global food waste at the retail and consumer levels and reduce food losses along production and supply chains, including post-harvest losses.

We are a founding member of the Champions 12.3 network, a global coalition driving the delivery of UN Sustainable Development Goal 12.3 – to halve per capita global food waste at the retail and consumer level, and reduce food losses along production and supply chains by 2030.

12.5

By 2030, substantially reduce waste generation through prevention, reduction, recycling and re-use.

We work with the United Nations on the One Planet Network and we are driving the delivery of UN Sustainable Development Goal 12.5 – to substantially reduce waste generation through prevention, reduction, recycling and re-use. To achieve this, we are working with countries, regions and cities to increase recycling rates and to
re-define how we re-use and recycle materials.

Our Projects

We are working with partners to deliver international projects in over 20 countries.

Partnering United Nations Environment

WRAP is helping to deliver Think.Eat.Save, part of the SAVE FOOD Initiative of the FAO and the trade fair organiser Messe Düsseldorf.

Working with retailers and brands

WRAP is working with senior management teams in Nestlé, Tesco and Unilever to support their plans and ambitions to reduce food waste and improve product sustainability. Many leading retailers are using the Sustainable Development Goals as a guide for future activities, WRAP’s holistic view of the food supply chain from farm to fork means we’re able to provide them with independent strategic and technical support in addressing some of the systemic issues that cause one third of the food we produce globally to be wasted.
Our track record
Between 2010 and 2015, WRAP initiatives reduced greenhouse gas emissions by nearly 50 million tonnes (Mt), which is equivalent to the annual carbon dioxide emissions of Portugal. We reduced waste by 4 Mt, diverted 29 Mt of waste from landfill, and reduced water consumption by 856 million cubic litres.

First ever global standard to measure food loss and waste

WRAP was among a number of leading international organisations who partnered to develop an International Food Loss and Waste Accounting and Reporting Standard. The Standard is the first ever set of global definitions and reporting requirements that companies, countries and others can use to consistently and credibly measure, report on and manage food loss and waste.

Developing a Food Waste Indicator for the UN

A critical part of delivering reductions in food waste is having a clear measurement methodology for establishing the current level of food loss and waste in countries. To address this, UN Environment and the UN Food and Agriculture Organization have developed an updated approach to measuring progress on SDG 12.3 which comprises a Food Waste Index, developed with WRAP, WRI and Wageningen University.

Supporting EU food waste measurement

From 2020, the EU will require all Member States to measure and report on food waste. As members of the EU Platform on Food Loss and Waste, and its Methodology Working Group, WRAP is working with The Directorate-General for Health and Food Safety (DG SANTE) on the development of a cost-effective but reliable approach for Member States to measure and report on food waste.

Resource-efficient business model pilots

The potential of resource-efficient business models was highlighted by a series of case studies published as part of the REBus project. REBus, the EU LIFE funded partnership project led by WRAP, has published 31 case studies from organisations in the UK and Netherlands, featuring work with organisations such as Samsung UK, Naturalmat and Po-zu. A report published by WRAP on Extrapolating Resource-efficient Business Model Potential across Europe outlined how large-scale adoption of similar business models could deliver substantial economic and environmental benefits.

Increasing recovery of critical raw materials

The EU LIFE funded Critical Raw Material Recovery project, led by WRAP, is investing in trials exploring novel ways of boosting the collection and recovery of critical raw materials (CRMs) from household waste electrical and electronic products (WEEE). In December 2017, the project announced that the five trial partners of the project had completed the initial collection stage of the trials, with significant amounts of devices such as smart phones, laptops and personnel computers collected.

How we work

We work by building an evidence base and then convening the right people in business, government and the community to work on specific problems, overcoming market failures and coming up with practical solutions that make a real difference.

Research and evidence

Developing an evidence base is the foundation of all we do, and we have a track record of publishing ground-breaking research.

Collaborative action

WRAP brokers and supports sector-wide collaborative action, accelerating change in ways that governments, individual companies or community groups cannot achieve on their own.

Citizen campaigns

We develop campaigns that inspire and empower citizens to take practical action and are delivered by our partners in governments, local government, businesses, the not-for-profit sector and the community.

Evaluating our impact

We place great importance on accounting for the outputs of our work and our impacts on the environment and the economy.
Our Resources

Roadmap to Achieve UN Sustainable Development Goal Target 12.3

In September, the WRI (World Resources Institute) and WRAP published the second in an annual series of publications providing an assessment of the world’s progress toward achieving UN Sustainable Development Goal Target 12.3. As part of this, The Road Map to Achieving SDG Target 12.3 sets out a clear path to achieving SDG Target 12.3 and assesses global progress to date by countries and companies.

The business case for reducing food waste

Prepared on behalf of Champions 12.3 by WRI and WRAP, The Business Case for Reducing Food Loss and Waste analyses the financial impacts of historical food loss and waste reduction efforts conducted by a country, a city, and numerous companies. The results show that the financial benefits of taking action often significantly outweighed the costs.

The business case for reducing food loss and waste: Catering

The first-of-its-kind analysis for the catering industry found food service operators saved $6 for every $1 invested in reducing food waste. 64% recouped their investment within just one year. Prepared on behalf of Champions 12.3 by WRI and WRAP, The Business Case for Reducing Food Loss and Waste: Catering shows a compelling business case for action on food waste prevention. the costs.

The business case for reducing food loss and waste: hotels

Prepared on behalf of Champions 12.3 by WRI and WRAP, The Business Case for Reducing Food Loss and Waste: Hotels found a compelling business case for action on food waste prevention in hotels. The first-of-its-kind analysis for the industry found hotels saved $7 for every $1 invested in reducing food waste. 70% recouped their investment within just one year.